By Kate Richards, Founder
When I started Radical Wax, it came from a very simple place: a love of surfing, a respect for the ocean, and frustration with products that didn’t quite align with those values. Over the last few years, Radical Wax has grown beyond what I first imagined. We’ve met surfers in car parks, shops, competitions and events across the UK and beyond, and one thing has become clear, the brand is evolving.
Today, I’m excited to share the next step in that journey...Radical Wax is becoming Rad Wax.
This isn’t a change in direction; it’s a refinement. Rad Wax is cleaner, punchier, and better reflects what we are: a ultra-grippy, eco-focused surf wax brand that doesn’t overcomplicate things. Same formulas. Same commitment to sustainability. Same obsession with grip and performance. Just a sharper name that feels more at home in the surf community.
New Look, Smarter Packaging
Alongside the rebrand, we’ve been working hard on something surfers have been asking for...better packaging.
Let’s be honest: traditional wax boxes are rubbish. They tear, they get soggy, they collapse in your bag, and before long your wax is covered in sand, dog hair, or worse, melted into a misshapen mess. We’ve all been there.
Our new Rad Wax packaging is designed to actually work for surfers. Think a durable sliding box that protects your wax properly, no more broken corners, no more soggy cardboard, no more boxes that fail after a few sessions. It’s made to be reused, thrown in your board bag, glove box, or backpack, and still do its job.
This is about functionality first. Less waste, more longevity, and a product that respects how surfers really live and travel.
What’s Not Changing
While the name and packaging are evolving, the heart of RAD WAX stays exactly the same:
* Eco-conscious ingredients
* Performance tested by real surfers
* Small-batch thinking, not mass-market shortcuts
* A brand built from the grassroots of the UK surf scene
Rad Wax is still about supporting surfing at every level, from groms and weekend warriors to competitors, coaches, and communities who care deeply about the ocean.
What’s Next
This rebrand is just the beginning. Over the coming months you’ll see the new Rad Wax identity roll out across our products, website, and events, alongside some exciting developments that push the brand further than ever before.
Thank you to everyone who has supported Radical Wax so far, customers, stockists, surfers, friends, and the wider surf community. Your feedback, honesty, and belief in what we’re building has shaped this next chapter.
Same wax. Better packaging. Clearer purpose.
Welcome to Rad Wax.